5 Steps to Improve Your AI Visibility Today

Improving your visibility in AI answer engines doesn't have to be a monumental task. By focusing on a few key areas, you can significantly increase the chances of your brand being cited and recommended. Here are five actionable steps to get started.

1. Audit Your Current Presence

First, you need a baseline. Use a tool like Rank Prompt to scan relevant prompts and see if your brand is mentioned. Identify where you appear, where you don't, and who your main competitors are in the AI space.

2. Master Structured Data

AI engines love structured data (like Schema.org markup). It helps them understand the context of your content. Ensure your website has comprehensive schema for your products, services, organization, and articles.

3. Create Clear, Concise Content

Answer engines look for content that directly answers a user's question.

• Use clear headings and subheadings.
• Write in simple, accessible language.
• Create dedicated FAQ sections that address common customer questions.

4. Build Your Entity Authority

An "entity" is a specific person, place, or thing. Strengthen your brand's entity by ensuring consistency across all platforms (Wikipedia, Google Business Profile, social media). The more connected and consistent your data is, the more trustworthy your brand appears to AI.

5. Monitor and Iterate

AEO is not a one-time fix. Continuously monitor your rankings for key prompts, track how changes to your content affect your visibility, and adapt your strategy as AI models evolve.